Jah Prayzah, Selmor and Rumbi Takawira appointed Wildlife Ambassadors. The three are now in the same league as David Beckham, Leonardo DiCaprio, Harrison Ford, Jane Goodall, Kate Hudson, Amitabh Bachchan, Lupita Nyong’o and Jackie Chan who made a significant difference to the illegal purchase of rhino horn over the past years.
Musicians Jah Prayzah, Selmor Mtukudzi and television personality Rumbi Newsbae Takawira have joined the elite group of celebrities in raising wildlife awareness. The initiative is being spearheaded by the Zimbabwe Parks and Wildlife Management Authority, a San Francisco-based non-governmental organisation WildAid and another local organisation, Zambezi Society.
ZimParks spokesperson, Tinashe Farawo, said there was need to amplify the voices against poaching, human-wildlife conflict and loss of habitat. “We want to make noise against the threats of loss of habitat, human-wildlife conflict and poaching by engaging musicians and celebrities.
“For us, this is an opportunity for musicians to benefit from the natural resources through raising awareness in the communities the importance of maintaining pristine wildlife,” Farawo said.
WildAid assistant consultant for Zimbabwe, Farai Chapoterera, said they stepped up effort in the campaign through engaging local celebrities.
“The campaign will see the trio featuring on various platforms including television, radio and print media advocating for the conservation of Zimbabwe’s wildlife heritage and they will showcase Zimbabwe’s various national parks,” she said.
“To kick off the Zimbabwe campaign, there will be the unveiling of the first billboard featuring Jah Prayzah tomorrow (today). The billboard will be situated along Borrowdale Road near Borrowdale Primary School.”
Chapoterera said WildAid works with over 100 well-known personalities around the world, who have all donated their time in order to further the cause of wildlife conservation and tourism in their own countries.
“WildAid specialises in producing television adverts, radio spots, billboards and social media campaigns featuring celebrities from the countries they work in. Their work in East Asia with actor Jackie Chan,” she said.
Chapoterera said in recent years, WildAid have been working in Tanzania, Kenya, South Africa and Uganda, using the slogan “Poaching Steals From Us All”.
Driven by demand in expanding economies, the illegal trade in wildlife products threatens the survival of endangered species. WildAid’s programs persuade consumers to stop buying illicit products like ivory, rhino horn and shark fin soup. They also work with leaders, partners and communities to protect marine reserves, reduce climate change impacts, and increase support for conservation.
Source – Gemination
In other news – Update: Gringo’s wife says Pokello did not pay the whole bill
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