Zimbabwe’s largest telecommunications and technology provider, Econet Wireless Zimbabwe, has revealed plans to launch new data packages aimed at improving and expanding its popular SmartBiz offerings. This move comes in response to valuable feedback from customers nationwide, reflecting the company’s ongoing commitment to delivering better connectivity tailored to diverse user needs.
In a statement released last Friday, Econet acknowledged concerns raised by subscribers regarding the Fair Usage Policy (FUP) attached to the current SmartBiz data plans. These plans have been widely adopted by small businesses, educational institutions, churches, and residential users who rely on them for everyday internet access.
“At Econet Wireless Zimbabwe, your connectivity experience is our top priority,” the company said in its communication to subscribers. “We listen to your feedback, monitor market trends, and embrace new technology to ensure our services meet your needs. Your voice matters to us, and we want you to know we are listening.”
More Flexibility and Choice for Customers
The upcoming data packages promise to introduce greater flexibility and a wider range of options, designed to provide improved value and customization. Customers will be able to select plans that better align with their personal, professional, or educational needs, whether for remote work, running a business, or online learning.
“Over the past month, many of you have shared your experiences with us about our SmartBiz packages. Our commitment has always been to provide fast and reliable digital connectivity that empowers individuals and businesses across Zimbabwe,” the statement added.
Econet Wireless Zimbabwe Announces New Data Packages to Enhance SmartBiz Offering
Beyond enhancing user choice, the new offerings are also intended to protect the sustainability and quality of Econet’s network. As mobile data demand surges nationwide, balancing affordability with network performance is vital.
Surging Data Consumption Across Zimbabwe
Recent statistics from the Postal and Telecommunications Regulatory Authority of Zimbabwe (Potraz) highlight the explosive growth in mobile internet usage. According to Potraz’s 2024 annual sector performance report, mobile internet and data traffic consumption soared by 75.09% last year, reaching a staggering 299.77 petabytes (PB) — up from 171.21 PB in 2023. To put this into perspective, one petabyte equals one million gigabytes.
Even more remarkable is the decade-long increase, with data consumption ballooning by 176 times from a mere 1.7 PB in 2014 to nearly 300 PB in 2024. This trend underscores Zimbabweans’ deepening reliance on digital platforms for e-learning, remote working, e-commerce, social media, and streaming entertainment.
A Broader Digital Strategy
Econet emphasises that the new data packages are part of a comprehensive strategy aimed at providing inclusive digital access while maintaining service quality on its extensive network, which is the largest in Zimbabwe.
“We are introducing new, broader data packages that offer more choice — so that you can select the option that best suits your needs,” the company said. “These are designed to ensure a reliable and consistent digital experience for all customers, while supporting the long-term viability of network resources.”
The statement suggests that the revisions to the Fair Usage Policy and package structure will allow Econet to better manage network traffic and prevent congestion during peak times, ultimately leading to improved speeds and more stable connections for users.
Supporting Small Businesses and Communities
SmartBiz, one of Econet’s flagship data products, has gained significant traction among small business owners, schools, churches, and community organisations. Many depend on reliable and affordable internet access to stay connected, manage operations, and serve their communities effectively.
By introducing new packages that cater specifically to these groups, Econet is reinforcing its role as a key enabler of Zimbabwe’s digital economy and social development. The enhanced data plans will also be instrumental in bridging the digital divide, allowing more Zimbabweans to participate fully in the country’s digital transformation.
Looking Ahead: A Commitment to Customers
Econet concluded its statement by expressing gratitude to its customers for their loyalty and patience as the company works to improve its offerings. The new packages are positioned as a positive evolution, designed to give subscribers greater flexibility and a better overall digital experience.
“We believe these new packages are a positive step forward, giving you — our valued customers — greater flexibility and ensuring a better experience for all. Thank you for your continued loyalty and patience as we build a stronger, more sustainable digital future together.”
In Summary
As data demand in Zimbabwe continues to skyrocket, driven by rapid adoption of online education, remote work, and digital services, Econet Wireless Zimbabwe is adapting its offerings to stay ahead of market needs. The introduction of new SmartBiz data packages signals the company’s proactive approach to delivering more personalized, affordable, and reliable internet services to millions of Zimbabweans.
By listening to customer feedback and balancing it with technical and network considerations, Econet aims to not only maintain its leadership position but also foster inclusive growth in Zimbabwe’s digital landscape.
Source- Bulawayo24
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