Kim Kardashian is at it again, bringing her signature mix of glamour and cheeky confidence to SKIMS’ latest product launch. On Wednesday, August 27, the 44-year-old mogul and reality star unveiled SKIMS’ newest line, Milky Sheer intimates, with a series of Instagram photos showcasing the brand’s bold new offerings.
In the announcement, Kim Kardashian models the Milky Sheer String Bikini, a sheer black design embroidered with playful cursive phrases just below the top seam. The three-piece set, which retails for $64, features the words “Feelings,” “Curious,” and “Temptation” on each pair of panties. Kim Kardashian’s campaign photos, progressively closer shots of her backside in the daring underwear, highlight the line’s blend of sexy sophistication and confident self-expression. She pairs the panties with a Cotton Jersey Long Sleeve T-Shirt in Soot, keeping the ensemble casual yet flirtatious.
The Milky Sheer launch coincides with the debut of new items from the SKIMS Essentials line, also released on August 27. The Essentials range focuses on everyday comfort while keeping Kardashian’s hallmark style in mind. The brand teased the collection with the promise to “Step into next season with new styles and fresh colors in your favorite SKIMS fabrics,” offering fans and shoppers a chance to update their wardrobe with cozy, versatile pieces.
This latest campaign demonstrates how SKIMS continues to merge intimate apparel with bold fashion statements. While the Milky Sheer line is undeniably provocative, it also emphasizes playful messaging through its embroidered phrases, inviting wearers to engage with their personal style in a fun and flirty way.
SKIMS has recently expanded beyond women’s intimates, further cementing its position in the lifestyle and fashion space. Earlier this month, the brand launched its first menswear collection, with rapper Post Malone fronting the campaign on August 19. Malone admitted that modeling underwear for the first time was intimidating. In a candid interview with GQ, he described the experience as “terrifying,” comparing it to a Sasquatch sighting. “Everyone’s going to call it in to the cops and say, ‘We saw Bigfoot out here,’” he joked.
Malone modeled SKIMS’ Realtree-print collection, which included relaxed-fitted tops, bottoms, and yes, underwear, in a limited-edition camouflage pattern. The campaign highlights SKIMS’ commitment to inclusivity and its growing focus on loungewear and casual fashion for all genders, positioning the brand as more than just shapewear.
Kim Kardashian Turns Up the Heat in New SKIMS Milky Sheer Intimates Campaign
Kim Kardashian’s innovation doesn’t stop at clothing. SKIMS recently introduced its first beauty-adjacent launch, the Seamless Sculpt Face Wrap, designed to support jawlines with snug, collage-infused sculpting fabric. The unique product quickly went viral due to its distinctive design, which some observers compared to Death Becomes Her, while others noted similarities to Hannibal Lecter’s iconic face mask.
Adding to the campaign’s viral status, actor Anthony Hopkins modeled the Face Wrap on Instagram, referencing his legendary role in The Silence of the Lambs. Posting a humorous note to Kardashian, Hopkins wrote: “Thank you, Kim Kardashian. Don’t be afraid to come over for dinner @kimkardashian @skims,” further boosting the product’s visibility and cultural impact.
Kim Kardashian’s Milky Sheer line continues SKIMS’ tradition of blending provocative designs with playful and personal messaging. Each embroidered phrase serves as a conversation starter while allowing wearers to showcase personality through their intimate apparel. Combined with the Essentials collection, the new launch emphasizes both fashion-forward aesthetics and practical comfort.
The brand’s strategic expansion into menswear, innovative beauty-adjacent products, and bold social media campaigns underscores SKIMS’ ongoing evolution. By leveraging celebrity influence, high-profile collaborations, and eye-catching visuals, the brand maintains relevance and excitement in the competitive fashion and lifestyle sector.
Beyond the garments themselves, SKIMS campaigns have consistently influenced pop culture. From viral products to celebrity endorsements, each launch generates discussion across social media platforms and mainstream press. The Milky Sheer campaign, with its playful embroidery and Kim Kardashian’s confident modeling, is expected to continue this trend, sparking interest in both the fashion and lifestyle communities.
With the Milky Sheer line now available alongside refreshed Essentials pieces, SKIMS is poised to maintain momentum, combining sex appeal, comfort, and cultural relevance. Kardashian’s latest campaign proves that she continues to innovate within the fashion world, seamlessly blending personal branding with marketable products that resonate with a global audience.
Source- UK
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