Blue Ivy Carter will enjoy a “stratospheric career” thanks to the help of her parents, Jay-Z and Beyoncé. The 11-year-old seems set to follow in the footsteps of her famous mum and dad, having joined Beyoncé on stage during the Renaissance world tour.
According to a PR expert, Blue Ivy is “a billion-dollar baby waiting in the wings” who is “guaranteed” to achieve superstar status and “one day become a billionaire in her own right”.
Speaking exclusively to The Mirror, Kieran Elsby said: “I can’t think of two bigger music stars than Jay-Z and Beyoncé. They are estimated to be worth around $ 3 billion (£ 2.4 billion).
“Even if we put talent aside, Blue Ivy’s career will be stratospheric.
“A multi-million-dollar marketing machine is behind her, every video, advert, and billboard will be bought up. Jay-Z owns record labels, so she doesn’t even need to be found by A&R and talent head-hunters.”
The director of Media Global PR added: “The power and pull that her parents have is unprecedented, quite simply Blue Ivy can do and become whatever she wants.”
Kieran suggested Blue Ivy will have had “endless hours” of training to perfect her musical talent.
“Without a doubt, Blue Ivy’s career will be carefully managed, teaching her the ropes, building her stage presence, the very best choreographers, the world’s best vocal trainers, and guaranteed record deals.
“Blue Ivy is quite literally a billion-dollar baby waiting in the wings, waiting for her moment,” he said.
Kieran added: “I don’t think for one second that Blue Ivy won’t be a superstar. I think like her parents she will one day become a billionaire in her own right.”
Celebrity PR expert Mayah Riaz told us it’s “no surprise” that Blue Ivy has been performing with her mother on stage, as she is destined to have a career in music.
“It’s no surprise that we saw Blue Ivy perform during Beyoncé’s Renaissance tour. It was always going to happen.
“I’m surprised that she’s only made an appearance at 11 years old and not before. Given she has such famous parents who are iconic in the music world, it’s no surprise if she’s headed for a music career,” she told us.
Mayah agreed with Kieran and said she believes Blue Ivy will enjoy “a bigger career than her parents combined”.
Explaining her thoughts, Mayah said: “Although Beyoncé was a similar age to what Blue Ivy is now when she entered the industry, she didn’t have the support and guidance Blue Ivy has access to at her fingertips.”
She said this guidance will be “priceless” for the youngster.
Mayah added: “The level of fame and success waiting for Blue Ivy is off the scale.
“During the Renaissance tour, Beyoncé and Jay-Z were quite possibly testing Blue Ivy to see if she’d be ready for it and more importantly, how she would be reacting to it.
“It seems Blue Ivy was able to hold her own and was quite impressive, with it easy to forget she’s only 11 years old.”
The PR expert believes Blue Ivy could “earn a few million dollars before she reaches adulthood” if her parents have trademarked a few brands for her already.
She said it will be important for Beyoncé and Jay-Z to make sure their daughter is prepared for fame so it won’t “get to her head so quickly”.
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