Reality star-slash-business woman extraordinaire Kim Kardashian is launching what we can only guestimate to be her millionth venture. On Monday, the Skims founder took to Instagram to announce an energy drink collab with better-for-you health and wellness brand Alani Nu.
Naturally, it took no time for the internet trolls to emerge and roast Kardashian over the partnership.
“I feel like this collab would’ve made more sense for Khloe,” one user wrote, while another chimed in, writing, “The fact that Kim K will do anything to stay relevant!”
The brand itself took a bit of the brunt, with haters calling out Alani Nu directly.
“What muscles does kim have?! @alaninutrition come on!” one person wrote. “Bad choice on this one @alaninutrition,” another said.
And while Kim and sister Kourtney may have seemingly squashed their Dolce & Gabbana beef in last week’s episode of The Kardashians, that didn’t stop Instagrammers from attempting to reignite a feud.
“Que Kourtney re: but nutrition is my vibe. 🫠” an IG user wrote, with another adding, “NOW YOU KNOW KOURTNEY IS GONNA HAVE A HISSY ABOUT THIS ONE.”
The collab, called Alani by Kim K, features Kardashian’s exclusive, limited-edition energy drink, “Kimade.” The Strawberry Lemonade flavor—which will be available in 12-ounce cans—features 200mg of caffeine, zero sugar, B Vitamins, and Biotin. It also clocks in at just 10 (!) calories (!!!).
“We are thrilled to collaborate with Kim, who is such an amazing female powerhouse and entrepreneur,” Alani Nu Founder Katy Hearn said in the press release. “Kim’s dedication to both her family and creating innovative brands perfectly align with our brand values, making this partnership such a natural fit. We are so excited for everyone to try this flavor, which we know is going to be one of our best yet!”
Kimade will be available starting July 17 at 12 p.m. EST online, before a larger rollout this summer at retailers like Walmart, Target, Kroger, GNC, and Vitamin Shoppe.
Source: yahoo
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