Castle Lager Premier Soccer League (PSL) has announced a significant partnership with South African production company MediaMora, aimed at boosting the international profile of Zimbabwean football. The three-year agreement, signed on Monday, will see local football content broadcast on the Supersport pay television platform.
Under the new deal, MediaMora will produce a television program featuring PSL content, which will be aired on a Supersport channel yet to be determined. This partnership marks a return to international broadcasting for the PSL, which had lost its previous connection with Supersport in 2017. Although the financial specifics of the deal were not disclosed, PSL chairman Farai Jere emphasized the importance of the partnership in extending the league’s reach to a broader continental audience. The agreement is expected to enhance the visibility of Zimbabwean football on a larger scale.
MediaMora’s managing director, Julian Dube, highlighted the potential benefits of the deal, not just for the PSL but for Zimbabwean football as a whole. “We will use this show to sell Zimbabwe as a country through what we call sports tourism. What this means is that PSL is the country Zimbabwe. The corporates that are in partnership with PSL get the opportunity to market their products as much as possible,” Dube explained.
Dube also indicated that the proceeds from the broadcast will go to the PSL, underscoring the potential for the league to gain financial benefits and increase its commercial appeal. “This is a PSL show. This bold step taken by the PSL is not only to benefit the league but it will also benefit the clubs,” he added.
Jere echoed Dube’s sentiments, expressing optimism about the deal’s potential impact. “We believe this is the beginning. With increased visibility and a large audience, we anticipate new opportunities for sponsorship, investment, and collaboration, all of which will contribute to the growth and development of the sport we dearly love,” Jere said. The partnership represents a crucial step forward for Zimbabwean football, aiming to revive its international presence and open doors to new opportunities for the league and its clubs.
In other news – Sean ‘Diddy’ Combs arrested at New York hotel
Sean “Diddy” Combs, the renowned rapper turned music mogul, has been arrested at the Park Hyatt hotel in Manhattan. The 54-year-old music executive’s arrest, which was carried out by officers on Tuesday, has stirred significant media attention. Details regarding the specific charges remain unclear as they are sealed in an indictment.
Damian Williams, the US Attorney for the Southern District of New York (SDNY), confirmed that the arrest was based on a sealed indictment, with more information expected to be released once the document is unsealed. Combs’s lawyer, Marc Agnifilo, expressed his disappointment with the arrest, describing it as an “unjust prosecution” and urging the public to withhold judgment until all facts are revealed. Read More
