Kim Kardashian has once again set the internet ablaze—this time with a bold new look and a striking mother-daughter campaign that’s turning heads in the fashion world. The 44-year-old entrepreneur and reality TV icon unveiled the first glimpse of the much-anticipated Roberto Cavalli x SKIMS limited-edition swimwear collection on Instagram, revealing both a fresh aesthetic and a whole new side of her style.
For the campaign, Kim Kardashian transformed her signature dark, sleek hair into a voluminous blonde curly bob, adding a dose of retro glam to her edgy fashion persona. Dressed in a dramatic tiger-print one-piece swimsuit,Kim Kardashian channeled the wild, exotic energy of the Cavalli brand while embracing SKIMS’ signature skin-baring silhouettes. Her striking new look paired seamlessly with the collection’s aesthetic—one that oozes luxury, confidence, and playful sensuality.
Joining her in the campaign is none other than her 69-year-old mother and business partner, Kris Jenner, who proved she’s still every bit the style icon. Together, the mother-daughter duo brought high fashion energy to a variety of visually rich set pieces, including sunlit patios, 1970s-inspired kitchen backdrops, and opulent balconies. Each scene was styled to perfection, with both Kim and Kris dressed in Cavalli prints that celebrated bold femininity and timeless glamour.
In one particularly eye-catching image,Kim Kardashian dazzled in a plunging blue patterned dress, while Kris mirrored the look in a coordinated printed cover-up and scarf. The two lounged poolside in other shots—Kim in a sultry printed bikini, sipping a cocktail as cicadas hummed in the background, evoking the laid-back decadence of an Italian summer. The nostalgic energy continued in a short campaign video filtered to resemble vintage film, where Kris whispered in Kim’s ear while models strutted around them in Cavalli x SKIMS pieces.
Kim Kardashian Stuns in Blonde Curls for Daring Roberto Cavalli x SKIMS Campaign with Mom Kris Jenner
Speaking with Vogue, Kardashian explained how the collaboration came to life. “We were working on custom prints, and I thought, ‘There has to be a way to do a SKIMS-Cavalli collab,’” she said. Rather than go through traditional channels, Kim went straight to Fausto Puglisi, the creative director of Roberto Cavalli, with a direct message pitching the idea.
It wasn’t long before the project gained momentum—and it all started with a moment shared with Kris. “She saw me looking at samples and said, ‘I want this and this!’ That’s when I knew—she had to be in the campaign,” Kim revealed. “Because Kris Jenner is the moment.”
The collection is described as a fusion of Roberto Cavalli’s iconic “exotic Italian glamour” with the comfort and curve-enhancing appeal of SKIMS’ signature silhouettes. From vibrant prints and curve-hugging bodysuits to swimwear that celebrates form and flair, the line is designed to appeal to a broad spectrum of ages and body types.
“There’s no one more fabulous than my mom,” Kim Kardashian said, emphasizing how the campaign aims to celebrate beauty at every stage of life. “This collection will reach a broader age range, and that’s super important to me.”
The Roberto Cavalli x SKIMS collaboration is set to drop on Friday, June 27, and fashion fans around the world are already counting down. It marks another high-profile chapter in SKIMS’ impressive journey, following successful partnerships with fashion houses like Fendi and Dolce & Gabbana. Since its launch in 2019, SKIMS has grown into a $4 billion brand, revolutionizing the shapewear and loungewear industry with its body-inclusive philosophy and trendsetting campaigns.
As SKIMS approaches its sixth anniversary this October, this bold Cavalli collaboration signals that the brand—and Kim herself—are far from slowing down. With the perfect mix of nostalgia, high fashion, and fearless self-expression, the campaign is not just a fashion moment—it’s a celebration of personal reinvention, generational style, and the enduring influence of two of pop culture’s most powerful women: Kim Kardashian and Kris Jenner.
Source- 24news
