Reality TV mogul and billionaire Kim Kardashian has lifted the veil on the unusual inspiration behind her latest SKIMS creation: a thong with built-in synthetic pubic hair. The innovative—and controversial—underwear has sparked widespread discussion online, selling out within days of its release and prompting a growing waitlist for the $32 product.
The new line, released last week, offers a variety of colors, lengths, and textures of synthetic pubic hair integrated into thongs. While some fans have embraced the novelty, others have met it with confusion or outright skepticism.
Speaking to Variety at Saturday’s Academy Museum Gala, Kim Kardashian, 44, detailed how the idea for the “pubic wig” underwear first came about. “That was just a fun idea that I had,” she explained. “There was a shoot, and someone wanted, like, to have hair down there once. And I was like, ‘couldn’t this just be easy and have it on a thong?’”
Kardashian continued, laughing as she recounted the development process. “And so we made that happen,” she said, admitting she “had no idea” that the product—resembling merkins, pubic wigs traditionally used by actors on film and theater sets—would generate such immediate buzz and fly off store shelves.
The Academy Gala also saw Kim Kardashian’s fashion choice ignite conversation. She arrived wearing a skin-toned Maison Margiela mask that fully covered her head, a look that immediately polarized social media users and critics alike.
When asked by Variety if SKIMS had more “unexpected” products in the works, Kim Kardashian teased, “There will be some things. I think it’s always fun to mix it up, right? We have our nipple bra, we have our butt and hip shapewear, we have our merkins. You never know what we’ll surprise you with.”
Kim Kardashian Explains the Creative Spark Behind SKIMS’ Pubic Hair Thong
Kim Kardashian’s latest creation follows in the footsteps of previous SKIMS products that have captured viral attention. The brand has previously released the Ultimate Nipple Bra, featuring a built-in hard nipple shape, and the Face Wrap, a Hannibal Lecter-inspired jaw-support accessory famously reviewed by Anthony Hopkins.
But the pubic hair thong has arguably provoked the most conversation, generating headlines and memes across social media platforms. Its release has sparked debates about fashion, humor, and boundaries in the ever-evolving world of celebrity-driven product launches.
Not everyone has been impressed. On Wednesday, reality star Bethenny Frankel, 54, known for her role on The Real Housewives of New York City, openly criticized the product, labeling it a “marketing idea.”
Frankel questioned the concept, asking, “Whose bush was it modeled after?” She went on to poke fun at the practicality of the design, adding, “Can’t we just grow bushes now? You can’t grow and, like, shave a bush?” Her comments reflect the wider public debate surrounding the product, with opinions ranging from amusement to skepticism about its purpose.
The SKIMS pubic hair thong exemplifies Kim Kardashian’s ongoing strategy of blending humor, novelty, and fashion innovation. By taking inspiration from backstage merkins and translating it into a consumer-ready product, the reality star has once again pushed the boundaries of conventional underwear and loungewear.
Fans and critics alike are intrigued—and occasionally bemused—by the idea of integrating synthetic hair into intimate apparel. Despite the polarized reception, the thongs sold out rapidly, demonstrating the considerable influence Kardashian wields in shaping trends and sparking conversation around her brand.
With her playful approach to product development and willingness to experiment with unconventional ideas, Kim Kardashian continues to keep SKIMS at the forefront of celebrity-driven innovation. Whether through functional shapewear, bold fashion statements, or novelty items like the pubic hair thong, the brand’s ability to generate buzz and sell out quickly remains unparalleled in the industry.
As the waitlist grows, the question remains whether SKIMS’ newest creation will become a lasting trend or simply a viral moment in the brand’s storied history of inventive, provocative designs.
Source- Yahoo
