NashTV, one of Zimbabwe’s most influential entertainment platforms, has announced its immediate shutdown, sending shockwaves through the country’s creative industry. Owned by media entrepreneur Tinashe Mutarisi, the platform has been instrumental in promoting local talent, providing marketing, management, and promotional support to rising musicians over the past several years.
In an official statement released this week, Nash Holdings confirmed the closure of its entertainment operations under the NashTV brand. “Nash Holdings announces the immediate shutdown of its entertainment operations under the NashTV brand,” the statement read. While acknowledging that music was never part of the company’s long-term strategy, the leadership expressed gratitude for the platform’s role in supporting artists and nurturing Zimbabwe’s creative ecosystem.
NashTV traces its origins to the Covid-19 era when Nash Lockdown was launched as a digital platform to engage audiences stuck at home. Over time, it evolved into NashTV, a hub for music promotion and artist development. During its years of operation, the platform became a springboard for numerous local musicians, offering exposure, management guidance, and marketing services that helped shape careers.
The company highlighted its contributions to the rise of several notable talents, including Saintfloew, Nisha Ts, Raymer, and Ninety6, among others. “We are proud to have contributed to the rise of talents such as Saintfloew, Nisha Ts, Raymer, and Ninety6, just to mention a few, and strengthened Zimbabwe’s creative industry,” the statement noted. For many emerging artists, NashTV offered a rare combination of visibility and mentorship, filling a gap in an industry that often struggles with infrastructure and professional support.
While stepping away from direct management of musicians, NashTV assured that its commitment to nurturing talent would not vanish entirely. The company indicated that it would continue offering guidance to artists as they transition to new management structures. Among the support measures planned are assistance in building personal recording studios and securing professional managers to oversee the next phase of their careers.
“We have communicated this transition to all artists previously under our care. While stepping away from direct management, we will continue to offer guidance and assist them in building their own recording studios and securing new professional managers for the next phase of their careers,” the statement explained. This approach aims to ensure continuity for artists while allowing NashTV to refocus its strategic priorities.
NashTV Shuts Down, Marks the End of an Era for Zimbabwe’s Entertainment Scene
The decision to close NashTV reflects a broader shift in focus for Nash Holdings. The company announced that it will redirect its efforts toward mentoring entrepreneurs and fostering Zimbabwean enterprise. By pivoting away from direct involvement in music management, the company hopes to invest more time, resources, and expertise into initiatives that support small businesses and entrepreneurial growth across the country.
“We will appreciate your support as we refocus our efforts on mentoring entrepreneurs and the growth of Zimbabwean enterprise,” the statement read. This strategic redirection underscores a commitment to building sustainable economic impact beyond the entertainment industry, signaling a move toward long-term enterprise development and mentorship.
The shutdown has elicited mixed reactions across Zimbabwe’s creative and business communities. For musicians, managers, and fans who relied on NashTV for promotion and guidance, the news comes as a disappointing blow. The platform has been credited with filling a critical gap in artist support, particularly during a time when digital channels and marketing expertise were limited.
Nevertheless, some industry observers view the move as a pragmatic pivot. By concentrating on entrepreneurship, Nash Holdings could create new avenues for economic empowerment while continuing to support creative talent indirectly. The company’s mentorship and business-oriented programs may offer artists alternative ways to secure financial stability and professional growth outside traditional management structures.
For many, the closure of NashTV marks the end of an influential chapter in Zimbabwean entertainment. The platform’s innovative approach to artist promotion, marketing, and mentorship has left a lasting legacy. Its contributions to the careers of Saintfloew, Nisha Ts, Raymer, Ninety6, and others will be remembered as a defining feature of Zimbabwe’s music industry over the past decade.
As the country’s creative landscape adapts to this change, Nash Holdings’ pivot toward entrepreneurship signals a new focus on shaping the next generation of business leaders. While the entertainment chapter closes, the company’s broader mission to empower Zimbabweans—whether through mentorship, enterprise development, or strategic guidance—continues.
In the end, NashTV may be gone, but its impact on Zimbabwean music, artists, and the creative industry will resonate for years to come. For now, the platform’s legacy lives on through the artists it nurtured and the innovative approach it championed, leaving fans and the music community to bid farewell to an era that helped define contemporary Zimbabwean entertainment.
Source-3-Mob
