Zim Celebs

Rising global demand for Zimbabwean music, a new era for local artists

Zimbabwean music is experiencing a notable surge in global popularity, with local artists increasingly making their mark on international stages. This trend is exemplified by performances from artists such as Tocky Vibes, Freeman, and Killer T, who have recently graced platforms like Zimfest in the United Kingdom. Their growing presence abroad reflects a broader trend of Zimbabwean music gaining recognition and acclaim on the world stage.

Arts expert Plot Mhako has observed a significant rise in the number of Zimbabwean artists performing at international events. He views this development as a crucial step toward building global brands for local artists. “Lately, we have seen the increase in the number of Zimbabweans that are performing at different international platforms across the world. This is a very welcoming positive development that confirms that Zimbabwean art is indeed in demand. It says that Zimbabwean music is not only for local consumption but also appeals to a broader market,” Mhako remarked.

This growing international interest provides a valuable platform for Zimbabwean artists to gain recognition and expand their reach. It also suggests that Zimbabwean music, with its unique qualities and vibrant rhythms, is resonating with audiences far beyond the country’s borders.

Despite the positive developments, renowned guitarist Mono Mukundu emphasizes the importance of maintaining originality in Zimbabwean music to achieve global success. “This is definitely a positive development for our artists. However, there is a need for locals to create a sound that is distinctly Zimbabwean to gain global recognition. If you look at artists who have achieved international success, such as Oliver Mtukudzi and Chioneso Maraire, their music stood out because it was original, not a copied genre. Even globally, the artists who do well are those with an authentic sound that represents their country,” Mukundu explained.

Mukundu’s insights highlight the critical role of authenticity in achieving lasting international success. Artists who manage to present a unique and original sound are more likely to make a significant impact on the global music scene.

Among those advancing Zimbabwean music internationally is Feli Nandi, a pioneering artist who has successfully navigated the male-dominated music industry. Nandi has performed in several countries, including Germany and the United Kingdom, breaking barriers and showcasing the talent and diversity of Zimbabwean music on global stages.

Feli Nandi’s achievements underscore the growing acceptance and appreciation of Zimbabwean music worldwide. Her success serves as an inspiring example of how local artists can leverage international platforms to advance their careers and share their unique sounds with a global audience.

As Zimbabwean music continues to gain traction globally, it is crucial for artists to embrace and cultivate their unique identities. The international interest presents an exciting opportunity for local musicians to establish themselves as prominent global figures while staying true to their Zimbabwean roots. With the right balance of authenticity and innovation, Zimbabwean music is poised to make an enduring impact on the global music landscape.

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As Zimbabwe prepares to host the 44th Ordinary Summit of Heads of State on August 17 and 18, the Southern African Development Community (SADC) engagements have proceeded without incident. However, the summit is overshadowed by growing international pressure on Zimbabwe to address its ongoing crackdown on opposition members and civil society activists.

On Wednesday, Zimbabwe’s Foreign Affairs Minister Frederick Shava assumed the chairpersonship of the SADC Council of Ministers, calling on member states to uphold “the foundation of peace, security, and good governance,” which he identified as crucial for the SADC’s regional transformative agenda. Read More

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