MoFaya was the first proudly black owned energy drink in South Africa when it was co-founded by DJ Sbu (Sibusiso Leope) and Siphiwe Likhuleni Shongwe back in 2013. The celebrated South African brand has since become a force in the South African marketplace and has come on board as the official energy drink sponsor to Miss South Africa 2023.
To its millions of loyal customers MoFaya has come to colloquially mean “More Fire” describing the deep-rooted internal burning desire, passion and motivation it inspires and which neatly aligns with its catchy slogan
“Ignite your mind”.
Says MoFaya’s Shongwe: “MoFaya has set its business ethos around encouraging the spirit of rolling up your sleeves and making it happen. We have always hoped that our story ignites passion and inspires those who have started to empower themselves, and in those who are thinking of starting a business. We celebrate the untold African and South African stories.
This relationship is based on the commonality of shared values and makes the partnership with Miss South Africa a natural fit. We have had a blast working with the Miss South Africa finalists, who are passionate and dynamic young women, making it for themselves and wanting to give back to their communities.
Stephanie Weil, CEO of the Miss South Africa Organisation, says: “The Miss South Africa Organisation believes in entrepreneurship and our goal has always been clear: to provide every contestant with the necessary skills to become a savvy and informed career-driven woman with the correct tools to reach her chosen destiny.
We are delighted that such an innovative and passionate brand such as MoFaya has come on board as a sponsor. MoFaya will feature in the first Miss South Africa television show, Crown Chasers, which debuts on SABC3 on Saturday, July 8, at 16h00 as well as in the live pageant finale which takes place at Sun International’s flagship venue, the SunBet Arena at Time Square, Pretoria on Sunday, August 13.
Source: News365
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