Kim Kardashian is reportedly incensed after learning that her ex-husband, Kanye West, and his wife Bianca Censori are preparing to launch their own beauty and fashion brands, moves she perceives as a direct challenge to her billion-dollar SKIMS and SKKN empires. The news, first reported by Radar Online, has sparked what insiders describe as a strategic and personal battle between the former couple.
According to sources close to the couple, the new project marks the first phase of a broader plan to compete head-to-head with Kardashian’s ventures. Bianca, who married West in December 2022, recently unveiled a website and teased a mysterious launch scheduled for December 11. The timing and presentation, sources claim, appear deliberately designed to mirror Kim’s branding and aesthetic, creating a sense of direct competition.
“This project goes way beyond fashion,” a source revealed. “Kanye sees this as his revenge play — he’s determined to outdo Kim Kardashian on every front.” Another insider added that the couple’s business strategy is intentionally crafted to compete with Kim Kardashian’s empire, leveraging their public profile and Kanye’s cultural influence to attract attention.
For Kardashian, the revelation has been a source of immense frustration and anger. Friends say she feels the couple’s plan is less about entrepreneurship and more about publicly humiliating her and undermining the empire she has built over years of careful work.
“Kim is convinced Kanye is pulling all the strings here,” an insider said. “He’s been hinting for months that he plans to ‘reclaim his crown’ and make Bianca the next superstar. Kim feels like he’s taking everything she’s worked for and weaponizing it against her.”
The reality star, known for her composure in the public eye, has reportedly responded by rallying her legal and business teams to safeguard her brands and prepare for potential competitive tactics. “She feels stuck in a cycle she can’t break,” a source told Radar Online. “Whenever Kim starts to move on, Kanye finds another way to pull her back into the drama. She says it’s draining — she’s always on edge, waiting for the next thing he’s going to do.”
The situation highlights the ongoing tension between Kim Kardashian and West, who share four children and a complex public and private history. While the pair have generally maintained separate professional paths in recent years, Kanye’s new ventures with Censori are being perceived as strategic provocations, leveraging media attention to challenge Kardashian’s dominance in fashion and beauty.
Sources close to Kim Kardashian describe her as taking a measured but assertive approach, holding emergency strategy meetings with her team to evaluate her options. The goal, they say, is to protect her intellectual property, her brands, and her public image, while also maintaining a sense of normalcy for her family amid the ongoing media scrutiny.
Kim Kardashian ‘Furious’ as Kanye West and Bianca Censori Launch Rival Fashion and Beauty Ventures
Observers suggest that the drama reflects the high-stakes nature of celebrity entrepreneurship, where business ventures are often entwined with personal rivalries and public perception. By positioning Bianca’s brand in direct competition with SKIMS and SKKN, insiders say Kanye is attempting to challenge Kardashian’s market dominance and provoke a reaction, both commercially and personally.
Fans and media commentators have already begun speculating about the potential impact on the fashion and beauty markets, noting that any rivalry between the two brands will attract substantial attention. For Kim Kardashian, the challenge is as much about maintaining her legacy and brand authority as it is about countering perceived slights in her personal life.
“Kanye has always been unpredictable, and this is no different,” a source said. “Kim is aware of the stakes and is preparing herself mentally and strategically for whatever comes next. She’s determined not to let this affect her empire or her focus on her career and family.”
Despite the tension, insiders stress that Kim Kardashian remains resolute in moving forward, leveraging her experience and business acumen to stay ahead of potential competition. Her team is reportedly developing contingency plans to ensure that any launch from West and Censori does not undermine SKIMS or SKKN, and to protect her interests in the fast-moving beauty and fashion sectors.
The unfolding drama between Kim Kardashian, Kanye West, and Bianca Censori illustrates the intertwining of personal rivalry and professional ambition, where high-profile relationships and business empires collide. For Kardashian, it is another test of resilience — balancing the challenges of public scrutiny, family responsibilities, and corporate competition, all while maintaining her position as a global style and business icon.
Source- thenews
