Bob Barker, the longtime host of television’s “The Price Is Right” who used his combination of comfort-food charm and deadpan humor to become an American television staple, has died, according to his longtime publicist. He was 99.
“It is with profound sadness that we announce that the World’s Greatest MC who ever lived, Bob Barker has left us,” publicist Roger Neal said in a statement Saturday. Neal served as Barker’s publicist from 1987 to 1994 and again from 2020. To commemorate the icon, flowers were placed on his Hollywood Walk of Fame star.
“Bob Barker was a television legend who was very committed to the Hollywood community as well as being a huge proponent of animal welfare,” said Walk of Fame producer Ana Martinez. “He will be missed.”
When producers hired Barker to host “The Price Is Right” in 1972, they hit the jackpot. The game show had faded significantly from its glory days in the late ‘50s and had been punted by two networks before it landed at CBS.But in Barker, the show found its voice, and it has continued to air a decade and a half after he retired.
Robert Thompson, the director of the Bleier Center for Television and Popular Culture at Syracuse University, said one reason Barker became an iconic game show host was the sheer length of his career. Barker spent more than half a century on TV, taking over as host of the popular “Truth or Consequences” in 1956 and retiring from “The Price Is Right” in 2007. From the black and white era of television right up to the new century, Bob Barker had a real presence on two really big shows,” Thompson said.
“Secondly, you’ve got some game shows where the host just stands behind a podium, but Barker really interacted with regular people” who were selected as contestants. “And he was particularly good at it.”
Robert William Barker was born in Darrington, Washington, on Dec. 12, 1923, and at the age of 6 moved to a Sioux Indian reservation in Mission, South Dakota, with his mother after his father died in a workplace accident. His mother, Matilda, a schoolteacher, remarried and moved again to Missouri. After a two-year stint in the Navy at the tail end of World War II, Barker returned to Missouri to attend Drury College, now Drury University, and graduated with a degree in economics.
Barker landed a job at a radio station in Florida, and it didn’t take long for word of his smooth delivery to travel across the wires. In 1950, he moved to California to start his own radio program, “The Bob Barker Show,” in Burbank.
Barker gave prizes away on “The Price Is Right,” which became the longest-running daytime game show in TV history in 1990, until his retirement.
And when he wasn’t giving away the keys to brand new cars, he was a TV fixture in other time slots. In 1967, he began a 20-year run as emcee of the Miss Universe and Miss America pageants, and in 1969 he started a similarly long run as the host of the New Year’s Day Tournament of Roses Parade.
But Barker’s made-for-television image took a huge hit 1994, when a former “Price Is Right” model accused him in a lawsuit of threatening to fire her if she didn’t have sex with him. Although the model, Dian Parkinson — a 19-year veteran of the show who had been fired the previous year — ultimately dropped the suit, Barker was forced to admit publicly that the two had had a less-than-professional relationship off screen.
Source: People
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