Beyoncé is reportedly giving away free tickets to her Cowboy Carter tour through London food banks, as large sections of seats remain unsold at the 62,000-capacity Tottenham Hotspur Stadium.
The 43-year-old global icon, currently joined on stage by her daughters Blue Ivy, 13, and Rumi, 7, has received widespread critical acclaim for her high-energy performances and ambitious 40-song setlist. Reviewers have praised the scale, choreography, and vocal power behind the production — but despite the glowing reception, none of her six scheduled shows in North London have sold out.
According to The Sun, last-minute tickets have been discreetly distributed to low-income families supported by soup kitchens and community food banks. The move is reportedly aimed at avoiding the visual impact of empty seats during the highly publicized tour dates.
The lack of sell-outs has surprised many, given Beyoncé’s global fanbase and her reputation as one of the world’s most bankable performers. However, several factors are believed to be affecting ticket sales — particularly the high prices.
When tickets were first released in February, premium packages reached a staggering £950, making it the most expensive UK tour of the year. Even standard presale tickets were priced as high as £620. Since then, prices have dropped significantly, with some now available for as little as £141.60 — a change that has angered early buyers who paid top-tier prices months in advance.
Beyoncé Quietly Distributes Free Tickets to London Families in Need Amid Slow Tour Sales
Beyoncé is reportedly giving away free tickets to her Cowboy Carter tour through London food banks, as large sections of seats remain unsold at the 62,000-capacity Tottenham Hotspur Stadium.
The 43-year-old global icon, currently joined on stage by her daughters Blue Ivy, 13, and Rumi, 7, has received widespread critical acclaim for her high-energy performances and ambitious 40-song setlist. Reviewers have praised the scale, choreography, and vocal power behind the production — but despite the glowing reception, none of her six scheduled shows in North London have sold out.
According to The Sun, last-minute tickets have been discreetly distributed to low-income families supported by soup kitchens and community food banks. The move is reportedly aimed at avoiding the visual impact of empty seats during the highly publicized tour dates.
The lack of sell-outs has surprised many, given Beyoncé’s global fanbase and her reputation as one of the world’s most bankable performers. However, several factors are believed to be affecting ticket sales — particularly the high prices.
When tickets were first released in February, premium packages reached a staggering £950, making it the most expensive UK tour of the year. Even standard presale tickets were priced as high as £620. Since then, prices have dropped significantly, with some now available for as little as £141.60 — a change that has angered early buyers who paid top-tier prices months in advance.
The timing of the Cowboy Carter tour may also be contributing to the slower sales. Beyoncé’s Renaissance world tour visited London just two years ago, potentially reducing demand among fans who attended the earlier shows. Meanwhile, the summer music calendar is packed with other major artists touring the UK, creating more competition for audiences and ticket sales.
This isn’t the first time Beyoncé’s team has quietly distributed unsold tickets. During her 2018 joint tour with husband Jay-Z, reports emerged that seats were handed out for free in the car park of Hampden Park in Glasgow to avoid sparse crowds.
A spokesperson for Ticketmaster addressed the situation more generally, stating: “Since tickets typically go on sale at least three to six months before the event, organisers may review prices at key points leading up to the show.”
So far, Beyoncé has completed two of her six scheduled performances in London, with four shows remaining at the Tottenham Hotspur Stadium.
Representatives for Beyoncé have not yet responded to requests for comment.
The timing of the Cowboy Carter tour may also be contributing to the slower sales. Beyoncé’s Renaissance world tour visited London just two years ago, potentially reducing demand among fans who attended the earlier shows. Meanwhile, the summer music calendar is packed with other major artists touring the UK, creating more competition for audiences and ticket sales.
This isn’t the first time Beyoncé’s team has quietly distributed unsold tickets. During her 2018 joint tour with husband Jay-Z, reports emerged that seats were handed out for free in the car park of Hampden Park in Glasgow to avoid sparse crowds.
A spokesperson for Ticketmaster addressed the situation more generally, stating: “Since tickets typically go on sale at least three to six months before the event, organisers may review prices at key points leading up to the show.”
So far, Beyoncé has completed two of her six scheduled performances in London, with four shows remaining at the Tottenham Hotspur Stadium.
Representatives for Beyoncé have not yet responded to requests for comment
Beyoncé is reportedly giving away free tickets to her Cowboy Carter tour through London food banks, as large sections of seats remain unsold at the 62,000-capacity Tottenham Hotspur Stadium.
The 43-year-old global icon, currently joined on stage by her daughters Blue Ivy, 13, and Rumi, 7, has received widespread critical acclaim for her high-energy performances and ambitious 40-song setlist. Reviewers have praised the scale, choreography, and vocal power behind the production — but despite the glowing reception, none of her six scheduled shows in North London have sold out.
According to The Sun, last-minute tickets have been discreetly distributed to low-income families supported by soup kitchens and community food banks. The move is reportedly aimed at avoiding the visual impact of empty seats during the highly publicized tour dates.
The lack of sell-outs has surprised many, given Beyoncé’s global fanbase and her reputation as one of the world’s most bankable performers. However, several factors are believed to be affecting ticket sales — particularly the high prices.
When tickets were first released in February, premium packages reached a staggering £950, making it the most expensive UK tour of the year. Even standard presale tickets were priced as high as £620. Since then, prices have dropped significantly, with some now available for as little as £141.60 — a change that has angered early buyers who paid top-tier prices months in advance.
The timing of the Cowboy Carter tour may also be contributing to the slower sales. Beyoncé’s Renaissance world tour visited London just two years ago, potentially reducing demand among fans who attended the earlier shows. Meanwhile, the summer music calendar is packed with other major artists touring the UK, creating more competition for audiences and ticket sales.
This isn’t the first time Beyoncé’s team has quietly distributed unsold tickets. During her 2018 joint tour with husband Jay-Z, reports emerged that seats were handed out for free in the car park of Hampden Park in Glasgow to avoid sparse crowds.
A spokesperson for Ticketmaster addressed the situation more generally, stating: “Since tickets typically go on sale at least three to six months before the event, organisers may review prices at key points leading up to the show.”
So far, Beyoncé has completed two of her six scheduled performances in London, with four shows remaining at the Tottenham Hotspur Stadium.
Representatives for Beyoncé have not yet responded to requests for comment.
